Today, with the explosion of fast-moving consumer goods such as sauces, ready-to-drink foods, and pet wet food, liquid spout bags have become a “phenomenal product” that replaces traditional bottle packaging with their portability, leak-proofness, and high appearance. According to the “2024 Global Flexible Packaging Report”, the annual growth rate of the liquid spout bag market exceeds 18%, and the penetration rate of e-commerce and offline supermarket channels has reached 43%, becoming a key carrier for brands to seize young consumers.

Market demand drive: upgrade from function to experience
Consumption scenario change: camping economy and the trend of eating alone have driven a surge in demand for small-capacity (50-200ml) spout bags;
Brand differentiation competition: 85% of consumers believe that innovative packaging (such as special-shaped spouts and gradient printing) can increase purchasing desire;
Supply chain efficiency: The weight of the spout bag is only 1/10 of that of a glass bottle, and the logistics cost is reduced by 35%, which is suitable for the e-commerce explosive product strategy.
Technological breakthrough: Solving the pain points of the industry
Leak-proof revolution:
Ultrasonic welding technology ensures that the sealing strength between the nozzle and the bag is ≥15N, and there is no leakage when inverted for 24 hours;
Triple lock design (screw cap + buckle + film seal), child safety opening force ≥50N.
Material upgrade:
Food-grade PE+EVOH co-extruded film, oxygen permeability <1cc/m²/day, shelf life extended to 12 months;
Recyclable single material (such as PP) nozzle bag, meeting the requirements of the EU SUP plastic ban.
Case: Small packaging leverages the big market
After a new hot sauce brand adopted a 200ml self-supporting nozzle bag, the customer unit price increased by 30% and the repurchase rate increased by 45%. Its founder said: “The nozzle bag not only solves the pain point of the fragile glass bottle, but also makes the product a ‘visual symbol’ for social media communication.”

Future trend
Smart packaging integration: The nozzle bag with built-in RFID chip, users can scan the code to obtain recipe recommendations and traceability information, promoting the transformation of packaging from “container” to “interactive entrance”.